This week Lancôme launched its new feminine fragrance, Idôle, embodied by the new face of the brand, American actress, singer, and fashion authority Zendaya Coleman.
“I am thrilled to be the face of this new Lancôme fragrance. Idôle is a perfume that has meaning. I like the fact that it’s fresh and light.
“I am very particular about perfumes, and Idôle smells absolutely beautiful and I love it.” said, Zendaya Coleman.
Musky chypre floral fragrance
The new musky chypre floral fragrance was created by three female perfumers: Shyamala Maisondieu, Adriana Medina and Nadège Le Garlantezec.
“Collective and beneficial for all women, this new confidence is inciting them to raise the bar a little higher every time,” Françoise Lehmann, Lancôme Global Brand President, added.
“Idôle is a strategic launch for Lancôme and we are delighted to present it with Zendaya to the world.”
Available in several refillable formats (25 ml, 50 ml and 75 ml), Idôle will be accompanied by a perfume fountain – “La Recharge” – at selected points of sale throughout Ireland
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