Are You Overwhelmed?


Dads can often feel overwhelmed (56%) just like mums in the first year of parenthood and central to this, is the unrealistic way ‘perfect parenthood’ is depicted in culture, research shows.

‘This is Parenthood’, a global research project carried out by WaterWipes also found that 40% of Irish dads would refrain from opening up about their parenthood struggles due to a fear of being judged.

Furthermore, the research revealed that only 38% of Irish dads turn to friends or family to talk about the challenges of parenthood.

‘Talk to friends’

“It’s commonly known that Irish dads are not great at opening up about most things, but it is so important to talk about all the ups and downs in life and in particular being a parent,” TV personality and dad,” Baz Ashmawy said, commenting on the study.

“From personal experience, I know how the struggles of being a parent can weigh down on you but you must remember that you’re not in it alone and it’s good to talk to friends and family about the pressures you’re feeling.”

Ashmawy suggested: “Jump in the car, grab your bike, go for a stroll or simply pick up the phone and give a pal a shout!”

WaterWipes wants to change the conversation around parenting by celebrating the realities, normalising the ups and downs, and bringing parents together through shared experiences.


Ultimately, WaterWipes want to build confidence in parents by starting a more open and honest conversation about parenthood, the Irish brand explained in a statement.

In partnership with mums, dads and BAFTA nominated director Lucy Cohen, #ThisIsParenthood, through a documentary, short films and a photography series, aims to normalise more open, honest conversations around the highs and lows of parenthood and inspire self-belief in parents worldwide.

To get involved in #ThisIsParenthood, join the conversation on Facebook and Instagram.

Or watch the documentary on YouTube


Discover More

Recent Articles

Follow Us

Don't miss a thing, register to our newsletter!


On this website we use first or third-party tools that store small files (cookie) on your device. Cookies are normally used to allow the site to run properly (technical cookies), to generate navigation usage reports (statistics cookies) and to suitable advertise our services/products (profiling cookies). We can directly use technical cookies, but you have the right to choose whether or not to enable statistical and profiling cookies. Enabling these cookies, you help us to offer you a better experience.