Tesco Ireland has announced that it has secured a sporting title sponsorship of Swim Ireland, the National Governing Body for swimming, water polo and diving in Ireland.
Under the new agreement, the retailer said that it will, ‘support Swim Ireland in providing as many ‘little helps’ as possible to the organisation, its athletes and their families, as well as aiming to increase active participation in swimming throughout the country through a number of joint initiatives which will be rolled out over the life of the partnership.
Tesco said that it will also support Swim Ireland and its elite athletes on their journey to compete on the international stage.
July will see a team of 13 Swim Ireland athletes, made up of three divers and 10 swimmers compete in the World Championships in South Korea.
Not only will they compete for world success, but the event will provide the athletes with their first opportunity to qualify for the Tokyo 2020 Olympic Games.
“Just like Swim Ireland, Tesco is at the heart of almost every community in Ireland so whether it’s learning to swim, helping athletes realise their potential or helping swimming clubs through our Community Fund; we’re delighted to help,” Clair O’Donnell, Head of Brand Activations, Tesco Ireland said.
Sarah Keane, CEO of Swim Ireland, added: “Like Swim Ireland, they are committed to ensuring we continue to grow participation numbers and drive the sport of swimming across Ireland through our clubs, members and leisure swimmers.”
“As a partnership, we’re committed to helping our athletes, our clubs and our communities to start swimming, get back to swimming and keep swimming through the life cycle.”
Currently, Swim Ireland has over 18,000 members in 160 affiliated clubs across the 32 counties of Ireland.
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