Fyffes’ Fit Squad

Fyffes has been presented with a 2019 APMC Star Award in recognition of its on-going work in helping to combat childhood obesity through its fitness-based ‘Fit Squad’ initiative.

“At a time when the issue of our children’s health and fitness is firmly in the spotlight, we are delighted that our ‘Fit Squad’ programme has been recognised for the very important contribution it makes,” said Emma Hunt-Duffy, Marketing Manager Fyffes’.

Now in its 26th year, the annual APMC Awards are hosted by the Promotional Marketing Association, the representative body for organisations involved in the promotional marketing industry in Ireland.

Designed to recognise best-in-class marketing campaigns, their award was presented to Fyffes in the category ‘Best Use of Experiential Marketing Within A Budget of €30,000’ at a gala awards ceremony held recently in Dublin’s Marker Hotel.

‘Fit Squad’ Programme

Developed by Fyffes’ Sports Marketing and Events Agency, TITAN Experience – in conjunction with Irish health and fitness expert Tom Dalton – the main purpose of each unique 40 minute session is to demonstrate to young people in schools and clubs throughout the country how they can increase their physical activity.

‘This is carried out in a fun and interactive manner, through simple and easy-to-learn exercises and techniques, coupled with advice on the importance of healthy eating and an exchange of talks and tips on the subject,’ the Irish fruit importers outlined in a statement.

Last year, the ‘Fit Squad’ message was delivered to over 4,000 participants who took part in the programme.

As a direct result of its popularity, Fyffes is committed to reaching a further 12,000 participants across 28 counties, north and south, in the current year.