Farm to Foodhall, The Magic Ingredient is the first ever children’s book to be sold at M&S and was co-created and published by Harper Collins Children’s Books, with words by Linda Chapman and illustrations by Sarah Jennings.
Aimed at children aged 4-9 years old, this 64-page storybook is just €5 and includes 10 different activities for families to do together during the summer holidays.
The retailer explained that the book is ‘an entertaining and educational story aimed at helping children to understand the importance of where their food comes from, how it can be produced with the environment in mind and of course, delicious recipes and meals that can be created too.’
€5, M&S nationwide
Captivating Journey
Taking the reader on a captivating journey through the countryside, the book explores the world of sustainable farming and is designed to provoke conversations about more ethical eating.
We join main character Amalia, as she looks to create the perfect birthday feast for her grandad by journeying around amazing M&S Select Farms. At each stage of the journey, she discovers fun facts, recipes and activities, including building a bug hotel for the garden and creating a herb garden.
Lauren O’Kelly, Farm to Foodhall production team at M&S, said, “We wanted to create a fun and engaging story for families, whilst also wrapping in recipes and activities that could keep them entertained during the summer holidays, and we couldn’t be happier with the result.”
“Each page springs to life with the beautiful illustrations, and we hope readers enjoy Amalia’s journey as much as we did helping to create it,” she added.
Farming life
Farm to Foodhall brings to life different and varied types of farming, including dairy, cherries and chicken to name just a few.
There’s also a beautifully illustrated pull out map of all the amazing produce sourced by M&S from across the UK and Republic of Ireland.
Juliet Matthews, Colour Publisher, Harper Collins Children’s Books said that the book “will not only entertain children but also deliver important learnings on sustainability and the journey of food from farm to foodhall.”
To complement the book, M&S has created just the thing, with a limited edition set of Farm to Foodhall merchandise, including mixing bowls (€4), cookie cutters (€4), utensils (€5) and a tote bag (€4) to carry home all those ingredients too.
in Dublin