Three quarters of parents (75%) claim to use products every day to help alleviate skin condition symptoms for their child, research shows.
The study conducted by Aveeno Baby ahead of Eczema Awareness Week (15th – 22nd September 2019) indicated that eight in 10 parents of children with eczema visit a healthcare professional (HCP) at least once a year to get eczema related advice, with almost 1 in 5 (18%) visiting a HCP once every 1 to 3 months.
According to the research, 61% of respondents claim that their child’s dry or irritated skin would flare up at least once a week, with 11% claiming that their child’s flare up can last up to five to seven days.
“Skin conditions such as dry and irritated skin, sensitive skin and eczema can be a stressful experience for parents and children,” highlighted Paula Moriarty, Children’s Nurse and Professional Skincare Consultant for Aveeno Baby.
“However, it is great to see that two thirds (67%) of parents we surveyed who have children with eczema are aware of the benefits of using topical emollients and we know that parents who have children with skin conditions are well-informed, with 65% stating they can differentiate between eczema and the likes of dry or irritated skin.”
New range
The makers of Aveeno Baby have recently introduced Aveeno Baby Dermexa to the Avenno Baby range, which cleanses, soothes, moisturises and helps protect against very dry, itchy skin.
According to the skincare company the new range is formulated with oats and ceramides, the products offer fast and effective relief from dryness and irritation and help to strengthen the skin’s natural barrier and lock in moisture.
Aveeno Baby Dermexa
Aveeno Baby Dermexa Daily Emollient Cream
Aveeno Baby Dermexa Good Night Emollient Balm
Aveeno Baby Dermexa Moisturising Wash
Aveeno also explained that the Dermexa products are also suitable for use on little ones prone to eczema and are available from stockists nationwide.
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