Meet Kim O’Sullivan

P&P was delighted to have a meet up with Kim O’Sullivan founder of Brow Aid to chat about the importance of maintaining our brows 

With over two decades in the beauty industry, Kim O’Sullivan has revolutionised the brow business within Ireland. She is the founder and Director of The Dublin Makeup Academy and BROW AID. Having been bestowed with the title of PhibrowMaster, this enabled Kim to establish the PhiAcademy, Ireland’s first elite Microblading Training Academy.

Kim’s mission for BROW AID is to revolutionize the way you experience brow care and styling. With over 17 years of expertise as a brow master and international brow educator, she has harnessed that in-depth knowledge to create luxury brow products that not only style but also treat and care for your brows. She understands the unique needs of brow enthusiasts, and her meticulously crafted collection is designed to empower you to recreate perfect brows in the comfort of your own home. 

From precision pencils to innovative serums, each product in the BROW AID collection is thoughtfully created to deliver exceptional results. Kim is committed to staying at the forefront of industry trends and continuously improves her formulations to meet the evolving needs of her customers.  

Kim is the winner of numerous awards and accolades including IMAGE Magazine Best Makeup Artist 2014, IMAGE Magazine Best Brow Artist 2015 and 2017, and IMAGE Magazine Creative Businesswoman of the year 2019. Celebrity clients include Pippa O’Connor Ormond, Amy Huberman, Louise Cooney, Rosie Connolly, Vogue Williams, Samantha Barry, Sabina Higgins and Brian Dowling, 

Brows have become a thing in the last few years why do you think that this is so? I think people are so aware of the transformative power they have and how by having them regularly maintained and manicured they can simply help with our morning makeup routines and ultimately and most importantly, give us a confidence boost.

In recent years the advice has been to have your brows done by a beauty professional,do you still agree with this advice? 100% yes, absolutely, if you want to optimise your brow, it is so important to maintain its health and achieve symmetry and lift.

How would you like to expand Brow Aid and where do you see the company going in the next few years? Our goal and 5-year business plan sees BROW AID going global. We want it to be your one stop destination for all things brows. We have big plans in the pipeline!

What advice would you give to any mum who wishes to start their own business?Just do it. Believe in yourself and your deserving of it. And start small. Do one small thing each week weather that be reaching out to a mentor/businesswoman who inspires you, registering your business name, or another week it might be emailing a list of suppliers/retailers. And those small steps each day or each week will stack up and before you know it, you’ve climbed what was once a terrifying mountain! 

You have brought professional brow maintenance to the home, what do you consider the important essential equipment for a busy mum to buy to maintain the perfect brow? Hands down it would have to be the The Hero tinted brow mascara & The S.O.S. The S.O.S Brow & lash recovery mask is an essential as it will ensure your precious hairs are nourished and cared for to allow them to regrow, repair and replenish. It’s best introduced as part of your nighttime skincare routine. 

Why I chose ’The Hero’ is because it really is so much more than a Brow mascara, hence why I named it ‘The Hero’. It’s a must have addition to your brow arsenal. Not only will it reveal a fuller fluffier brow in seconds, but it will also hold your hairs in place all treating your brow hairs.  

On a personal level how do you like to relax from your busy work schedule? what are your hobbies and interests?

At the moment work is all consuming as I have not only BROW AID but I also work 4 days in my other business ‘The Dublin Makeup Academy’ and I also run a Phibrows training academy, so I have a few hundred students at any given time who undergo training. 

That said at the weekend, I spend my precious time with my family. Sundays are an off day and that is non-negotiable. Unless it is an emergency, I am non contactable.

As a beauty professional what advice would you give to our expectant and new mamas to have and keep the Summer Glow? I adore a good glow product and believe me I’ve tried them ALL. I always go back to VIEVE skin Dew.  It can be worn both under and over makeup. It gives the most incredible glow minus the slippy oily effect. It’s also a multitasker so it hydrates, calms and soothes the skin. It’s my go to for a glow! 

Finally Kim are you a tea or coffee person? Oh. I couldn’t answer that , that’s like asking me which child I prefer more ! I love and lean on both equally.